THE KNIGHTSBRIDGE RESIDENCES AT CENTURY CITY TAKES ITS NAME FROM THE MOST EXPENSIVE NEIGHBORHOOD IN LONDON.

Home to many of the globe's richest people, Knightsbridge commands the highest property prices in the world and is the location of 14 top most expensive streets in Britain.

Situated in the heart of London, with houses, apartment buildings and some with rare private gardens, it is also adjacent to Inner London's largest public park, Hyde Park.

In February 2007, Knightsbridge became famous for being the location of the world's most expensive apartment when a Qatari prince bought a home there for £100,000,000.

   * SHOPPING MECCA

     Knightsbridge is also home to the flagship stores of many British and international fashion houses, like renowned London-based designers Jimmy Choo and Manolo Blahnik, Chanel, Cartier and Gucci. It is the headquarters of banks servicing high net-worth individuals, including Coutts-bankers to the Queen, rumoured to reject any potential clients worth less than £5 million.

     Some of London's most renowned restaurants are here, as are many exclusive hair and beauty salons, antiques and antiquities dealers, and a clutch of chic bars and clubs.

     The Knightsbridge is also home to the world-famous Harrods department store owned by Egyptian businessman Mohammed Al Fayed-the shopping fantasyland where you can buy everything from high fashion to 300 varieties of cheese, and serves as a corner shop to many of the world's billionaires and celebrities.

   * PROMINENT RESIDENTS
     Knightsbridge's notable residents include many British and European socialites and aristocrats: Roman Abramovich, the Russian tycoon who owns the Chelsea Football Club; oligarchs from Russia, China and India; international businessman Lord Marshall of Knightsbridge, Saudi and several other Middle Eastern Royal Dynasties; investment bankers and hedge fund managers.

     There are also trendsetters like Charles Saatchi and his television presenter wife, Nigella Lawson, famed fashion designers Valentino and Tom Ford, film stars such as Laetitia Casta, Hugh Grant, Sean Connery, and Joan Collins.

     Princes Diana, actress Sienna Miller and Ian Fleming, creator of James Bond, all grew up at Knightsbridge.


   * WHAT MAKES LONDON'S KNIGHTSBRIDGE SO VALUABLE?

     "It is the address of desire for the world's crème de la crème."

     Knightsbridge is just a short stroll from Hyde Park, the boating attraction on the Serpentine Lake, and from luxury stores like Harvey Nichols at the corner of Harvey and Sloane Street. The neighborhood also is not far from the theaters in the West End.

     "And what's slightly hidden in Knightsbridge is the strong diplomatic presence in the area, which means you have a great deal of visible and invisible security. You can walk around at midnight or at 1AM and feel completely safe."

     "Knightsbridge also has the feel of a village in that it's a very residential area but with some of the world's best clubs, shops and restaurants within walking distance.
The Knightsbridge Residences will be the second residential tower to rise at Century City in Kalayaan Avenue, within the heart of the Philippines' Central Business District.

Long renowned as the epicenter of Philippine social, cultural and financial activity, Makati is constantly evolving and reinvigorating itself, transforming into a true megalopolis that is poised to compete with other urban centers all over the world.

AT THE CENTER OF ALL THIS ENERGY LIES CENTURY CITY.